What Exactly Is Google Guaranteed?

So, you’re a turf installer, weaving your magic, transforming bland patches into lush greens. But as you know, getting new customers to trust you with their lawns isn’t always a walk in the park. Here’s where Google Guaranteed could come into play. Ever noticed that little green checkmark next to a business listing on Google? That’s the Google Guaranteed badge, and it’s more than just a pretty icon.

Google Guaranteed is a program primarily designed to instill trust. When customers see that green badge, it tells them that Google backs your business. That’s right! Should a customer be dissatisfied with your work and complain to Google, they might get their money back, with a cap of $2,000. This badge isn’t just handed out like free samples at the grocery store; you have to earn it through a stringent verification process.

Who Can Join and What Are the Benefits?

Before you jump on the bandwagon, let’s talk eligibility. Google Guaranteed is available to businesses that book jobs through Google Local Services ads. It’s like being part of an exclusive club. Once you’re verified and in, prepare for potential boosts in visibility and credibility. Customers are more likely to choose a business that’s backed by Google, right?

But there’s more! Being Google Guaranteed also places you at the forefront of Google’s Local Services ads. Imagine being the first lawn pro potential clients see when they’re frantically searching for a turf installation after a gopher invasion. That’s what I call prime real estate!

How Do You Get Google Guaranteed?

Now, I know what you’re thinking—this sounds great, but how complicated is the process? Let’s break it down. First, you apply by proving you run a law-abiding, qualified turf installation business. This involves checking your business registration, insurances, and any necessary licenses—just to make sure you’re the real deal.

Next comes the fun part: background checks. And yes, it’s on the house, or rather, on Google. They check out your business and every employee who provides a service at customers’ homes. Think of it as Google doing their due diligence to keep up the trust factor.

What Should You Expect After Applying?

Patience is key. Once you apply, the process can take a few weeks. Google will keep you posted via email, so no need to hit refresh on your browser every five minutes. Once approved, you’ll notice the badge appear next to your business’s name on Google Ads and your Local Services profile.

Post-approval, it’s not just “set it and forget it.” Maintain high service standards, because low ratings or customer complaints might make Google reconsider your badge status. This program demands consistency in quality—just like your turf installations!

What’s the Bottom Line?

Is Google Guaranteed worth it? For turf installers looking to stand out, absolutely. It’s like being handed a megaphone in a crowded market. The verification and background checks might seem daunting at first, but they’re absolutely worth it for the credibility and visibility boosts.

Imagine this scenario: potential clients are comparing you and another non-Guaranteed installer. Who do you think they’ll pick? In a world where trust is currency, Google Guaranteed could really be a game-changer for your business.

So, why not give it a shot? Roll out the proverbial green carpet for your business with Google Guaranteed, and turn those maybe-customers into definite ones. After all, who doesn’t want that extra seal of approval from one of the biggest names in the business?

Click to Connect Today!